With 25 years of experience in the public relations and marketing industry, Sarah and her team at Connected Communications, formerly known as Sarah Thornton Public Relations, have represented a variety of clients both locally and nationally. Her work in media relations has garnered millions of dollars’ worth of earned news placements for her clients.
Sarah’s boutique firm has grown since opening in Las Vegas in 2007. Her team works with clients in Las Vegas and other major markets including Southern California, Phoenix and Denver.
The firm specializes in working with Las Vegas-based companies in the professional services, real estate and health care industries. Having worked with the country’s top developers throughout her career, Sarah is one of the top real estate PR experts in Nevada. Her passion for construction and development is rooted in successful tenures at Southern Nevada’s largest master plan developer and the valley’s largest construction equipment dealership. While working with Del Webb Corporation, she garnered more news coverage in her first quarter than the company had ever received to that date. Her work with Del Webb earned the company an average of 20 million news impressions per month.
Whether launching new businesses or planning community outreach campaigns, Sarah’s team is tenacious in its desire to help clients achieve their business goals.
The firm’s current clients include ASCAYA, Ascent Multifamily Accounting, Berkshire Hathaway HomeServices Arizona Properties, Berkshire Hathaway HomeServices California Properties, Berkshire Hathaway HomeServices Nevada Properties, FEA Consulting Engineers, Lake Las Vegas, Naqvi Injury Law, Naylor & Braster Attorneys At Law, Reflection Bay Golf Club, studio g ARCHITECTURE, luxus DESIGN BUILD, TMC Financing, WestCorp Management Group and Home365 Property Management.
Sarah is an active member of the community and currently serves as an advisory board member for Cure 4 The Kids Foundation. She recently concluded a two-year commitment on the Board of Directors for Kenzi’s Causes. She has also served on the board of directors for the Public Relations Society of America’s (PRSA) Las Vegas and Colorado chapters and the International Association of Business Communicators (IABC) Las Vegas and Colorado chapters. She volunteers with the Clark County Bar Association’s (Las Vegas) Community Service committee and has volunteered with the National Association of Women Business Owners-Southern Nevada. In 2011, Sarah was named Public Relations Principal of the Year at the Electronic Media Awards. Most recently, Clark County Bar Association named Sarah the 2018 Volunteer of the Year.
Sarah received her bachelor’s in communication studies from the University of Nevada, Las Vegas and currently serves as a liaison for its Alumni Association. Sarah was awarded Accreditation in Public Relations (APR) from the Public Relations Society of America, a distinction held by only 15 percent of public relations professionals within the society’s global membership.